Hello!

My name is Omeed Asadi.

I’m a Product Design Leader & UX Instructor born + raised in Toronto.

Product. Design.
Product Design

I bring a decade of experience in product + design, building award-winning apps, websites, and beautiful user experiences. I currently work in payments, but previously worked in youth banking, ecommerce, taxes, cannabis, and QSR.

I truly love product design and have built numerous design teams from the ground up. 0-1.

I firmly believe that creating seamless, amazing user experiences and delivering superb business results are two sides of the same coin.

Director, Product Design at Interac
Toronto, Present

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Lead UX Design Instructor at BrainStation
Toronto & New York, Present

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Senior Manager, Product Experience at Ontario Cannabis Store
Toronto, 2023

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Product Lead at RBCx
Toronto, 2018

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Founder at sherpa.tax
Toronto, 2018

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Digital Marketing & Loyalty at Tim Hortons
Toronto & Miami, 2015

Mentor (UX/UI) at Elevate
Toronto, Present

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  • 2x Winner Best Mobile UX + Navigation

  • 2x Winner of Best Desktop UX

  • Best Responsive Mobile Design